Planes, trains, and automotive advancements! This week listen to the impact third parties are having on your SEM spend, learn how online miscommunications are hurting sales, and take a peak at the electric trucks making their way into your inventory mix.
FROM AUTOSUCCESS ONLINE: Podcast: Choosing the Right Strategies
LotLinx President Neal Gann’s recent podcast outlines the pressure dealers feel to overspend with third parties. Thankfully, automated marketing allows them to understand their inventory mix and become more intentional with their spend across every vehicle, not just the best sellers.
FROM WARDSAUTO: Car Dealership Customers Often Lost in the Lot
Online shopping can often be misleading for consumers, with 57% of sales falling through due to inventory or pricing miscommunications. However, modern marketing technology allows dealers to become more transparent with exactly what’s sitting on their lot.
FROM REUTERS: Eight Electric Pickup Truck Manufacturers to Load up U.S. Market by 2021
Major OEMs and startups alike are diversifying their inventory by developing electric pickup trucks. In the next few years, electric pickup production is expected to reach between 40k and 70k units a year, while the current pickup market sits around 3 million.
FROM AUTO REMARKETING: Used-Car Sales at Public Groups up 11% in Q3
Dealer groups are seeing a bounty of used car sales, while the new car department remains steady. CPO numbers have already outpaced last year by 2.9% and are only expected to grow alongside holiday incentives.