It gives me great pride to announce that beginning today, LotLinx’s proprietary Deeplinking technology has extended to Facebook. Now, in addition to directing local, low-funnel Shoppers directly to the Vehicle Details Pages (VDPs) on dealers’ websites through our extensive platform of automotive partner sites, we’ll be sending them your way through Facebook as well.
After spending the last year performing R&D and testing, we’ve determined that LotLinx Deeplinking™ drives more than 5 times the impact as Facebook targeting alone.
What’s our formula?
First, we combine proprietary Shopper data from our automotive platforms with dealer data and R.L. Polk data provided by Facebook, to create custom audiences on a dealer-by-dealer basis. No two dealers’ audiences will look the same.
Next, we put up VIN-specific ads across Facebook, targeted towards ready-to-buy Shoppers. When the data shows that a Facebook user is a local VINtender™, we serve them the VIN-specific creative that links directly to your VDPs.
Starting immediately, LotLinx Deeplinking™ for Facebook will be added to all LotLinx automotive campaigns, but dealers can also request to “heavy up” on Facebook Shoppers by reaching out to their dedicated digital strategist.
Want to know how you can leverage the power of LotLinx Deeplinking™ and Facebook for your dealership? Reach out to us today!