Jennifer Paine, a digital strategist team lead at LotLinx, has 16 years of dealership experience under her belt. In this video, she explains one major difference in consumer car buying behavior she has noticed over the years: people are no longer kicking the tires, they’re CLICKING the tires…on your VDPs.
What can dealers do in a world where both the quality and quantity of leads are going down? Should they focus on SRPs (Search Results Pages) or VDPs (Vehicle Details Pages)? How can dealers best market themselves online and connect shoppers directly to Vehicle Detail Pages? Watch Jennifer’s video now for the answers.