This week dealers are going head-to-head with mobility advancements; using marketing as their best form of offense; and locking in CPO and used-cars as their 2019 bracket winners.
FROM WARDS AUTO: Some Auto Dealers Fret About New Age of Mobility, Others Join It
In spite of the industry’s mobility madness, only 10% of dealers think advancements such as ride-sharing and subscription programs will be an even match for current dealership models, according to a 2018 study.
FROM AUTO REMARKETING: Amid Challenges, CPO & Used-Car Sales Show
CPO and used-cars are this year’s top picks in the competition for positive sales numbers, which has resulted in a brighter dealer outlook this quarter than at the end of the last.
FROM NEW YORK TIMES: What’s Driving Automakers out of Europe?
There are a number of major players such as Brexit, China’s electric car market, and diesel regulations that are pushing automakers to refocus their production efforts away from Europe and toward the U.S. and Asia.
FROM CBT NEWS: Evaluating Your Dealership’s Marketing Team and Advertising Spend
Marketing might be the MVP of 2019’s tough market – meaning dealers need to be strategic with their game plan and ensure they trust their third party vendors to be transparent with spending and ROI.