Common courtesy, and other magical tactics.
Sales professionals are always striving to reach specific goals. Making those numbers on a regular basis is always the ideal. But that’s easier said than done.
As Jennifer Livingston explains in this informative Driving Sales post, there are a few tactics that can lead to consistently better results.
Contact your best leads first.
Some prospective customers are more sincere than others. Separating the eventual buyers from the perennial browsers can help ensure you’re putting your efforts where they can have the most impact.
Emphasize the customer’s needs.
Seek to determine what the customer is really looking for. (Increased safety? Greater reliability?) Then, explain how your inventory can meet those needs. Positioning yourself as a problem-solver can help accelerate the sale and cement customer loyalty.
Show that you really care.
Make sure the customer understands that your dealership cares about more than making a sale. Community involvement, customer service that goes beyond the sale, and even common courtesy can go a long way toward building a positive reputation.
For additional details, take a moment to read the full post. These simple, effective steps can help sales professionals reach sales goals more consistently than ever.