Are your email campaigns error-prone?
Email marketing is efficient, cost-effective, and measurable. So it’s no wonder it’s considered a vital element of any modern lead follow-up process. But, while anyone can send an email, sending one that delivers results can be challenging.
As this Driving Sales article – written by Steve Shaw of CopyHook.com – explains, there are a few errors marketers consistently make in their email marketing efforts.
Tell me what you want me to do!
Too often, calls to action are hidden, or even omitted, from marketing emails. Give yours prominence, and make it easy for the customer to take the next step.
It starts with subject lines.
Everyone gets too much email. An intriguing subject line can really help make sure yours are actually opened and read. Keep them short, punchy, and intriguing.
Blah blah blah.
You don’t have to tell the reader everything. After all, you want them to respond in some way, and request more information. Use images, a large font, and focus on piquing interest – not rambling on with every detail.
For additional details, read the full article. You may find that, with just a few adjustments, you can ramp up the effectiveness of your email marketing efforts and boost results.