Moving the family business into the future.
Casey Jenkins, Director of Internet Marketing for Jenkins & Wynn Ford-Lincoln-Honda, is a proud third-generation automotive professional. While she’s big on tradition, she’s always ready to try something new. When she learned about LotLinx, she jumped right in.
As Casey explained in our recent Power to the Dealer webinar, the dealership’s online marketing had been lagging behind their competitors’ efforts. Casey saw that LotLinx could bring the family’s dealerships into the digital age, and enable them to reach customers online more effectively, and increase their overall sales velocity.
What, specifically, does Casey like about the LotLinx platform? As she explains in this short video, the fact that LotLinx brings purchase-ready shoppers directly to the VDP of the car they’re actually looking for, right on her website, is a powerful driver of better results.
And Casey has many more insights to share. Here, she explains how her Facebook strategy enables the dealership to build lasting relationships with customers. She also details how much third-party leads were actually costing, and how LotLinx now enables her to allocate her budget more effectively.
Since moving onto the LotLinx platform, Casey’s been able to expand the dealership’s online presence, and move pre-owned vehicles an impressive 172% faster. With that level of results, Jenkins & Wynne is definitely focused on a bright future.