FROM AUTO REMARKETING: Used-Car Sales Likely up for 5th Straight Month
Although demand is waning, October used-car sales are expected to have increased year-over-year. The 3.3 million sales prediction would be a 4% drop from September but a 1% increase from 2019.
FROM WARDSAUTO: Targeted Marketing and Holiday Auto Incentives
Forecasters are predicting a 35% increase in online sales throughout the holiday season, meaning dealers should optimize their marketing strategies to identify and appeal to this influx of in-market shoppers.
FROM J.D. POWER: 2020 Q3 Mobility Confidence Index Study
A recent report shows consumers may have a different relationship with electric vehicles than many OEMs would like to believe. Although there are 50 EV models slated to hit the market by 2022, over 30% of surveyed consumers have no intention of buying them at this time.
FROM REUTERS: Detroit Automakers Keep Masks on to Keep the Factories Running
The country’s three major automakers came together to decide on safety protocol in the hopes of stabilizing new car inventory levels. So far, face masks have played the largest role in keeping U.S. production lines running.