Today’s digital marketing model has pulled dealers further from the heart of their business – the inventory. The evolution of the Internet has created an inventory marketing trap. Dealers have fallen into a cycle of arbitrary spending, and the lack of differentiation across an endless number of channels has once again leveled the playing field.
The average dealer spends nearly 80% of their budget sending shopping traffic to only 20% of their inventory. The ability to effectively manage billions of ad impressions, fluctuating market trends and the ever-growing shopper pool has grown beyond human capabilities.
The market is unmanageable. Are you VIN-aware?
Attend this webinar to:
– Gain market share by solving marketing inconsistencies
– Increase turn by creating marketing plans for every VIN
– Improve margins by preventing overspend and eliminating the need for costly markdowns
When: 2/2/2021 2:00 pm EST
Duration: 30 minutes
Questions: Email POWERTRAINING@AUTONEWS.COM