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The Slow Death of Channel Marketing. The Birth of VIN-aware.

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Today’s digital marketing model has pulled dealers further from the heart of their business – the inventory. The evolution of the Internet has created an inventory marketing trap. Dealers have fallen into a cycle of arbitrary spending, and the lack of differentiation across an endless number of channels has once again leveled the playing field.

The average dealer spends nearly 80% of their budget sending shopping traffic to only 20% of their inventory. The ability to effectively manage billions of ad impressions, fluctuating market trends and the ever-growing shopper pool has grown beyond human capabilities.

The market is unmanageable. Are you VIN-aware?

Attend this webinar to:

– Gain market share by solving marketing inconsistencies

– Increase turn by creating marketing plans for every VIN

– Improve margins by preventing overspend and eliminating the need for costly markdowns

When: 2/2/2021 2:00 pm EST 

Duration: 30 minutes

Cost: Free

Questions: Email POWERTRAINING@AUTONEWS.COM

 

CLICK HERE TO REGISTER NOW

 

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