Memorial Day is in the rear view mirror. Which means the summer selling season is upon us. Will it be a hot one?

Manufacturers’ incentives are at their highest point in years, averaging 10.5% in April, as a percentage of vehicle price. Add in a decent economy, and it’s understandable that dealers everywhere are feeling hopeful.

But that sunny outlook may be shining in spite of slumping sales numbers. According to USA Today, “Overall, the industry reported a 4.7% sales decline to 1.43 million units, according to industry tracker Autodata. Edmunds and Kelley Blue Book analysts had projected industry sales declines of 4% and 3.1%, respectively.”

To help ensure your own summer car sales numbers don’t run cold, now is the time to map out your marketing push through Labor Day.

One smart way to boost summer revenue is maximizing Facebook leads. LotLinx VS – Lead-Enabled Retargeting can help ensure you’re  making the most of the world’s largest social media platform to deliver VIN-specific messaging directly to mobile Facebook users who are looking for the cars in your inventory, right now.

While there’s plenty of uncertainty around the auto industry’s performance, we can feel sure this summer will – as always – provide a big opportunity to send sales numbers climbing. Which means now is the time to put the time and energy into developing a strategy to make the very most of the season.