As the recently published 2016 State of Automotive Marketing report from 9clouds explains, the biggest digital marketing challenge that dealers face is proving ROI.
That struggle is understandable. Especially when you consider that many dealers only track lead form submissions, which, according to Steve Finlay of WardsAuto, less than 15% of consumers actually complete.
For any dealership that invests in digital marketing, advanced reporting is the most effective path to proving ROI. Closely monitoring the Google Analytics goals that impact sales the most, and assigning them appropriate ROI values, enables you to measure those goals against actual sales, and define the relationship between goal completes and vehicle sales.
In addition to advanced Google Analytics reporting, understanding the number of online views each VIN on your lot is receiving – and where those views are coming from – can bring vital transparency to your digital marketing efforts. The LotLinx VIN View Optimizer™ is a revolutionary new tool that breaks down VDP views on a per-VIN level, by channel, so you can shift dollars to the VINs that need more attention. The VIN View Optimizer™ is free to use – you can run your free analysis right now.
A LotLinx digital strategist can help you gain a more thorough understanding of the goals you must be tracking, and show you how to efficiently and easily monitor them to effectively prove ROI.