Forget the holidays. For many dealers, summer is the most wonderful time of the year. Summer was big last year, and according to Experian Insights, 2016 promises more of the same.

It’s buying season, and it’s when multiple factors combine to produce an incredible opportunity. Last year’s models are on the way out, and car shoppers are looking for great deals on them. New model years inventory is rolling in, and those who always have to have the latest and greatest are in pursuit. Manufacturers are placing big incentives on specific inventory. And all that recent sales activity and related trade-ins has resulted in a big supply of used cars. Add it all up, and you have a great chance to give your profits a big seasonal warm up.

Detailed VIN-specific strategies are a great way to generate the traffic you need to bring specific VDPs the views they need to sell. These precision strategies enable you to develop customized campaigns for the individual VINs that you select – because they’re incentivized, already discounted, been on the lot to long, or for any other reason.

A LotLinx digital strategist can tell you more, and help you get started with VIN-specific in time for a summer of impressive sales. Drop us a line, or give us a call at 1-800-625-5469.