Call your mother because there are more auto advancements this week! Positive April sales are thanking luxury vehicle demand, industry innovators are passing down their marketing wisdom, and JLR in-car incentives are giving us something to write home about.
FROM CBT NEWS: April’s Auto Sales: Upswing in Luxury Vehicle Demand
Luxury’s the word – thanks to a 7% increase in demand for vehicles over $40K, April sales increased 1% year over year despite rising interest rates, an 8% drop in young car buyers, and a $300 decrease in incentive spending.
FROM AUTOMOTIVE NEWS: Disruption Is Here — and Marketers Are Adjusting
Lessons from the Automotive News Marketing 360 event include how top marketers and innovators from Toyota, Hyundai, and Acura plan to bring technologies like hybrids and electrification to the mainstream by first educating their consumers on how they fit into today’s future.
FROM AUTOMOTIVE IT: In Test, JLR Brings Cryptocurrency Payments into the Car
Incentives are the mother of invention, and the OEM hopes to gain more insight on reducing automotive emissions, accidents, and road congestion by rewarding drivers for sharing their in-car data.
FROM DIGITAL DEALER: Interview with Charles Douglas “Doug” Wilson of Wilson Auto Group
Learn the strategies old friend and longtime customer Dave Wilson has used to stay ahead of industry challenges for the better part of the last 30 years.