Unless you’ve been living under a rock for the past few months, you’ve probably noticed that there are no more ads served on the right-rail of Google’s search results. Digital Dealer posted a great article this week explaining what the recent Google AdWords changes mean specifically for car dealer digital marketing.
Of course, dealers will need to learn the new protocol for using AdWords, but they also have other options to explore. In addition to using AdWords, dealers should consider adding Facebook campaigns into their digital marketing mix.
They can use this free CPC Optimizer tool to calculate how much they could save by switching some of their AdWords budget spend to Deeplinking™ for Facebook.
John Cashman’s article breaks down exactly why Google made these changes and helps dealers understand what new strategies need to be used going forward. Read the full article here.