The DealerSocket User Forum in San Antonio will be full of the leaders, luminaries, and visionaries of the automotive industry. And of course, LotLinx will be there. In fact, our Co-Founder and COO Jason Knight will be the keynote speaker for two educational workshops. Here’s a quick rundown of what he’ll be discussing.
4:00PM, Tuesday, October 4th
How To Set Up the Advanced Google Analytics that Savvy Dealers Are Using to Optimize Online Marketing
Savvy dealers leverage Google Analytics to measure the effectiveness of digital marketing campaigns and hold their vendors accountable. They’re monitoring the metrics that matter and using them to optimize their digital marketing results. In this session, you’ll learn how to apply their secrets to your own Google Analytics measurements. We’ll show you how to set up your own advanced Google Analytics dashboard to better gauge the efficiency of your digital advertising and shine a light on your digital ROI.
8:00AM, Wednesday, October 5th
Use YOUR Data to Power Up CPO Sales….For LESS!
Learn how to aggregate and harness your existing data to drive faster turn rates with proven data-backed strategies. Understand the underlying research that can help you predict sales and learn how to utilize free tools to laser-target VINs that are at risk of not selling. We will review specific actionable strategies to increase your online marketing efficiency and sell vehicles faster…for less. Focusing digital dollars on the vehicles that need help improves sales velocity and eliminates the waste that can occur by spreading your advertising dollars across the entire inventory.
Be sure to put these events on your DealerSocket schedule, and stop by our booth (Booth #23) for great giveaways.
If you haven’t registered yet, now is the time. Use our code to grab a special discounted rate. Just click on this link, and enter Sponsor Code G399.
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