Catch up on everything you missed at NADA 2024! Check out our event recap and this year’s trending topics >>

Team of experts analyzing automotive dealership performance data. Optimizing campaigns to reduce wasted ad spend and maximize ROI for car dealerships.

7 Strategies to Help Minimize Wasted Digital Media Dollars

The amount of wasted spending on digital advertising can vary significantly depending on various factors such as the targeting accuracy of the campaigns, the effectiveness of ad creative, ad fraud, and the specific goals of the advertisers. Estimates of wasted spending in digital advertising typically range from 30% to 80%.  At Lotlinx, our data suggests…

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A man and woman shake hands in a car dealership showroom, finalizing a deal. Automotive Inventory Management Partner can help streamline your sales process.

The Four Factors That Make A Great Automotive Inventory Management Partner

Having the right automotive inventory management partner for dealerships is a must. It’s easy to overlook inventory management, but not giving it the attention it deserves can cause issues that hurt your business. Imagine a customer coming in for a specific automotive part you think you don’t have, only to find out later it was…

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Too Many Dealers Are Stuck in the Pandemic When It Comes to Inventory Management

By: Len Short, Executive Chairman In the years immediately following the COVID-19 pandemic, auto dealers experienced a paradigm shift in inventory management, pricing strategies, and overall business operational strategy. The unprecedented circumstances led to a period where inventory acquisition was viewed as a “get it however you can” mentality. However, as the market dynamics for…

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A smiling salesperson in a black suit stands beside a car in a showroom, taking notes on vehicle inventory. This image reflects the importance of optimizing car inventory management to drive profit.

Optimizing Inventory Management To Drive Used Car Profitability

Efficient inventory management is a linchpin in car dealerships’ profitability and operational success. With the automotive industry facing both cyclical and structural changes, dealerships increasingly rely on strong inventory management to maintain competitiveness and secure their profit margins. However, they continue to face recurring challenges, such as maintaining transparent reporting, ensuring online visibility for all…

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Learn about Sentinel the VIN
Management Platform

Maximize your profits with our automotive technology solutions that execute VIN-specific strategies via innovative features, including real-time market analysis and inventory management that increases turn, reduces waste, improves margins, and controls risk.

NADA 2024 Show Recap

The NADA Show has officially wrapped, but the year is still heating up! With over 23,000 automotive professionals in attendance, this year’s NADA was filled with game-changing technology, revenue-generating best practices, and trailblazing partnerships. Check out everything that went down during the event: Industry Trends: Cutting-edge technology This year’s event theme “Driving the Future” could…

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How to Calculate Your Car Dealership Inventory Turnover Ratio

How to Calculate Your Car Dealership Inventory Turnover Ratio

Measuring the success of your auto dealership includes many metrics to track. The buying process isn’t linear any longer, as the digital age has transformed buyer behaviors, influencing changes in how you sell and market vehicles.  One of the most crucial numbers to calculate and use as a KPI (key performance indicator) is the automotive…

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Are EV Car Sales Actually Slowing Down

Are EV Car Sales Actually Slowing Down?

Auto industry experts predicted this to be the age of the electric vehicle (EV). With regulatory changes and a more eco-conscious society, EV car sales were once on a high-growth trajectory. EV inventory was once limited, and waitlists were common. While electric vehicle and gas-powered inventory slowed during the pandemic’s supply chain impacts, recovery has…

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7 Strategies to Increase Dealer Profitability

7 Strategies to Increase Dealer Profitability

One of the key struggles for dealerships in the automotive industry is the pursuit of profitability. It can seem like an insurmountable challenge with so many factors impacting it. However, it’s vital to success. By applying the right strategies that focus on data and insights, an increase in auto dealer profitability is more attainable for…

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Measuring Dealership Success Marketing vs. Metal Metrics

Measuring Dealership Success: Marketing vs. Metal Metrics

Which is better for measuring car dealership success—metal metrics or marketing metrics? How are you measuring success? It’s not solely about revenue, as there are many things that eat up margins. Car dealerships that want to understand performance and profitability dive into their data and measure a variety of activities within the sales cycle. There…

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Inventory Management Best Practices for Car Dealers

11 Inventory Management Best Practices for Car Dealers

Accurately managing your inventory is a primary focus for car dealers. It presents unique challenges due to the sheer volume of vehicle makes and models and all their options. To expertly navigate these issues, inventory management tools play a crucial role. They help dealerships with the competitive landscape and boosting profitability while reducing cost and…

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Feel the Lotlinx Effect

Lotlinx was created to hand operational and fiscal control back to the dealer. We have been harnessing our AI and machine learning technology for over a decade, purely focusing on how dealers can move their inventory more efficiently and effectively.

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