While their competition looks for the magic silver bullet or a fix-all gadget, Good Car People are finding innovative ways to out-execute.
They plan, train their staff, (and themselves,) measure and monitor KPIs, and focus their activity on the things that deliver results and customer satisfaction.
Good Car People have a keen understanding of how their business performs, and they manage their people to ensure they outperform. They focus on the basics. The old saying – when you take care of the small things, the big things will take care of themselves – has never been truer than it is today.
In market times like this, we see examples everywhere of dealers who are excelling, and others who are…well…falling behind.
Dealers who grow know their business, and evolve based on the activities that are effective.
For example, we all know there is inefficient spend in our marketing budgets. But do we reallocate from areas that are ineffective to those that are achieving a demonstrated ROI effectiveness? Good Car People do.
Good Car People start by understanding how their marketing is affecting their inventory. It’s still true that you need VDP views to sell cars. Tools like the VIN View Optimizer® (VVO for short) show you exactly how spend is affecting inventory and VDP views. That insight allows you to allocate to areas (models or specific units) that move you toward your monthly objective.
Need to sell a certain number of a particular model to achieve incentive objectives? Want to sell that used car before your next $500 price write down? The VVO can help you get it done.
Good Car People are thriving today by utilizing the VVO to help manage and allocate their marketing activities to align with THEIR goals.
Need more info on how you can thrive in a market like this? Want to gain incremental sales and outperform the competition? Do what Good Car People everywhere are doing.