We hear it seemingly every day: Mobile is the future of marketing. But it’s not quite that simple. Marketers who simply whip up a mobile-friendly site, and then sit back and wait for the leads to roll in are likely to be disappointed. Today’s on-the-go, mobile-loving consumer demands more. And top-speed page load times are at the top of that list.
Not just fast. Instant.
When we say top-speed, we mean less than one second. As a recent article by Brian Pasch, founder of PCG Companies, explains, the one-second specification was developed by a consortium of companies, including Google and Twitter, that created the concept of Accelerated Mobile Pages (AMPs).
According to Pasch, AMPs are the key to delivering a great mobile experiences and boosting conversions. And AMPs can provide more than an improved user experience. These turbocharged pages also receive priority treatment in Google mobile search results, giving marketers another tool to help edge out their competitors.
The fast-track to AMPs.
Automotive marketers can put the power of AMP pages to work for their mobile VDPs quickly and easily. LotLinx CX-AMP is a turnkey solution for mobile-first VDP pages. CX-AMP pages load in a fraction of the time of a typical mobile VDP, providing the experience shoppers want, and the information they’re seeking instantly. LotLinx AMPs boost engagement by focusing on the seven activities known to drive conversions.
And, importantly, it works. Conversion rates on CX-AMP pages are a full five times higher than standard VDPs. And that’s leading to a lot more sales for dealers.
Time to get up to speed.
We know that a full 78% of car shoppers use their mobile devices to conduct research. And there’s no reason to suspect that number will do anything but increase. Which means ensuring your mobile site offers the lightning-fast page loads that drive conversions, and even give you a boost in search results, is one of the most important moves a marketer can make.
White paper: Mobile Influence on Car Shopping – Zach Englum (Jan 2017)