Heading to Digital Dealer Workshops? We’ll see you there! And we hope you’ll build your agenda to include a pair of workshop sessions hosted by two of our LotLinx team members.
Eric Brown, President and Chief Officer of LotLinx Media Holdings, is one of our newest Linxers. Eric has an impressive background, and a seemingly endless amount of valuable insights to share. A highly respected industry leader, Eric has appeared on a range of media outlets and in many important publications, and he’s always enthusiastic about sharing his expertise with the industry.
Eric’s session, titled “Audience Segmentation Meets VIN Segmentation – Targeting the Known and Unknown Audiences to Optimize Sales Velocity,” is scheduled for Tuesday at 2:30 PM. He’ll discuss the process of audience and VIN segmentation, how technology can help you discover opportunities, aligning marketing efforts to boost sales, and more.
LotLinx Co-Founder and COO Jason Knight will also be leading a session. Because Jason’s background encompasses nearly every aspect of the automotive industry, he holds a deep understanding of the unique the needs of automotive marketers, and how technology can meet those needs.
Jason’s session, titled “Optimize Inventory Turn While Eliminating Wasted Digital Ad Spend,” is scheduled for Tuesday at 9:00 AM. In it, he’ll discuss the relationship between VDP views and inventory turn rates. You’ll learn how to measure online marketing results, increase the efficiency and effectiveness of your efforts, and more.
We look forward to seeing you in Cherry Hill, NJ, October 17-18. And we’d love to schedule some time to sit down together. Just drop us a line or give us a call at 1-800-625-5469 to set a time that works with your schedule.