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Consistency is Key

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  • Consistency Is Key

Consistency is Key

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FROM DIGITAL TRENDS: Volvo’s Polestar Performance Brand Is Working on a Tesla Model 3 Competitor

In an effort to establish their brand as a reputable contender in the electrification sector, the automaker’s performance division, Polestar, is producing an all-electric vehicle with a range up to 350 miles and an output of up to 400 horsepower due to be revealed at the 2019 Geneva Motor Show.

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FROM ENGADGET: Ford’s Self-Driving Division Is Now Its Own Company

Meet Ford Autonomous Vehicles LLC, the automaker’s new stand-alone company – released to accelerate the growth of its self-driving vehicle business and capitalize on market opportunities while strengthening the brand’s franchise as a whole.

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FROM AUTO WEEK: New Cars and SUVs From Cadillac: Here’s What We Expect

Under new leadership comes new ventures – and Cadillac’s new SVP has big plans to reposition the brand. Beginning this fall, the company’s long-awaited product revitalization will launch, with a new or redesigned vehicle being released every six months through 2021.

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FROM EMBEDDED: Four Ways AI Improves Automotive Design While Maintaining Brand Identity

The rise of artificial intelligence in the auto sector has led to a fundamental shift in how OEMs approach their brand – and how they can use technology to strengthen their messaging while maintaining brand identity.

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