Sales Volume
Markets

Data displayed week over week.

LotLinxLotLinx

Home / As Ford, Hyundai, Apple and Others Transform the Industry, Dealer Marketing Professionals Need to Keep Up.

  • About
    • Our Story
    • Press
    • FAQs
    • Meet the Team
    • Careers
    • Partners
  • Resources
    • Library
    • Webinars
    • Coops
  • LotLinx News
Log In   

As Ford, Hyundai, Apple and Others Transform the Industry, Dealer Marketing Professionals Need to Keep Up.

  • Home
  • Blog
  • As Ford, Hyundai, Apple And Others...
LotLinx Blog

As Ford, Hyundai, Apple and Others Transform the Industry, Dealer Marketing Professionals Need to Keep Up.

Share this post

Manufacturers including Hyundai and Ford – along with other players in the automotive technology world – are moving forward with developments that are unexpected – some might even say out of character. It’s all part of an industry-wide effort to keep up with changing consumer demands, evolving technologies, and new external influences.

Here’s a quick roundup of some of the more eyebrow-raising developments we’ve seen lately.

A pickup? From Hyundai?

Yep. While the overall marketplace is moving away from sedans like the Sonata and Elantra, and toward trucks and SUVs, you may not have expected Hyundai to join the party. But, as this Driving Sales article details, that’s exactly what they’re doing.

According to the article, the top brass at Hyundai U.S. has given the thumbs up to the development of a new pickup, as well as a group of new and “refreshed” SUVs.

That’s no Model T.

The iconic Ford brand carries plenty of historical and traditional credibility. Now, it’s ramping up its innovation bona fides with the announcement of plans to manufacture self-driving cars.

As Sherif Marakby, VP of Autonomous Vehicles and Electrification, explained in a recent post, “We’re developing self-driving technology because the world is changing rapidly. For many people who live in large cities, owning a car is no longer a viable choice. Ride sharing and hailing is on the rise, and shopping at malls is giving way to buying online, which is increasing package delivery services. Therefore, we’re building a business to capitalize on both of these trends.”

While the company hasn’t announced a specific launch date or other timing, their website clearly states we can expect to see a self-driving Ford by 2021.

Apple takes a bite of the opportunity.

Car manufacturers definitely don’t have an exclusive on new automotive technology. Disruption is coming from the technology sector, as well. According to the New York Times, tech giant Apple is setting aside plans for their own actual car, and concentrating instead on an “autonomous vehicle platform,” the underlying technology of a self-driving car.

The shift is in line with other tech titans, including Google-owned Waymo, who aren’t actually planning to produce vehicles, opting instead to focus on the brains that make them go.

So, that’s a bird’s-eye view of the most recent developments. As for what we’ll learn about next week? The sky may be the limit. But the announcement of a Kia motorcycle or a Jeep spaceship wouldn’t surprise us one bit.

 

Related Post

MAY 9, 2018

Now it’s Personal.

FROM DESIGN NEWS: Emotional AI Makes Your Car Really Know How You Feel Automakers have...

00

MAY 2, 2018

All Roads Lead to /AI/

CCC Introduces AI Damage Detection for All Major U.S. Vehicle Types Artificial...

00

APRIL 25, 2018

Data Is the New Black

FROM HARVARD BUSINESS REVIEW: A Simple Tool to Start Making Decisions with the Help of...

00

APRIL 17, 2018

It’s a New Age for Virtual...

In this week’s Automotive Intelligence Radar, we’re talking all about the...

00

APRIL 11, 2018

Disrupting Automotive Trends

We are excited to introduce our revamped weekly newsletter, “Automotive...

00

APRIL 4, 2018

6 Applications of Automotive...

With top automakers such as Jaguar, Toyota, and Nissan investing in autonomous vehicle...

00

Please active sidebar widget or disable it from theme option.

LotLinx (pronounced "lot links")
The #1 automotive AI

Headquarters
LotLinx, Inc.
20 Grove Street
Peterborough, NH 03458
1-800-625-5469
Privacy Statement Terms of Use Careers Sitemap
© 2002, 2009, 2012, 2016-2021 LotLinx, Inc. All rights reserved. This software and User Interface is confidential and proprietary to LotLinx, Inc., and is disclosed under confidentiality and contractual obligations. Not to be disclosed, reproduced, or distributed without LotLinx Inc.’s prior written authorization. Protected by US Patent No. 8,818,857. Other Patents Pending

© 2002-2017 LotLinx, All Rights Reserved.