Did you know that on average, Americans spend 1 out of every 5 minutes online using social media? The most popular social media platform today is Facebook, which has the highest user engagement levels. Facebook makes sure users are engaged by catering each individual’s news feed with content that data indicates is specifically relevant to them.
This vastly improves the overall experience for Facebook users, but also allows depreciating attention spans. The New York Times recently reported that the adult attention span has now shrunk down to only 8 seconds! Because adult attention spans seem to be constantly diminishing, advertisers need to be smart about their social campaigns.
Facebook ads need to be in the right place at the right time if the dealer expects to capture the attention of online car shoppers. In order to get your audience to engage with your ads, you need to make sure you’re reaching the right people. LotLinx Deeplinking™ for Facebook cross-references several databases to form hyper-targeted audiences for each individual dealer. Only when we’re sure a Facebook user is a car Shopper do we serve an ad.
Once a Facebook ad is clicked, LotLinx Deeplinking™ brings the user directly to a VDP – this creates a user experience that makes the content of interest easily accessed, which helps to retain attention levels. With these tactics in place, dealers using LotLinx to manage their Facebook traffic are enjoying an average VDP conversion rate of 98%.
The reason for this is simple – when the content being served is relevant to its audience in that specific moment, that audience is much more likely to pay attention and convert.