Hiley of Huntsville takes off.
Nobody communicates the power of LotLinx as effectively as our dealer partners. Our latest case study features Scott Turner, E-Commerce Director for Hiley of Huntsville, and it’s one of the most compelling yet.
When Scott took responsibility for Hiley’s digital marketing efforts, the program was seriously out of date. Shoppers were clicking on ads, but weren’t showing up to the lot. Scott turned to LotLinx in hopes the platform would bring a much-needed boost to online conversion. And the results were outstanding, to say the least. In December, 2016 alone, Hiley saw a 143% increase in sales velocity and saved $24,830 in holding costs.
Sound like numbers you’d like to see? Then you’ll definitely want to read the full case study. It’s a story with the very definition of a happy ending.
“If you want to bring shoppers to cars that haven’t been getting clicks, you can do that. If you want to bring shoppers to high-profile cars, you can do that too. I can tell you this – at the end of the day, LotLinx works.”
–Scott Turner, Director of E-Commerce