Not All Engagements are Created Equal
Today, Brian Pasch, Founder of PCG Companies, sat down with LotLinx Founder Len Short in CBT Segment Auto Marketing Now to talk about new ad technology that can help you capitalize on consumer engagement and turn your inventory faster.
All dealers want results. And no one questions how powerful digital marketing can be to move vehicles. But, as Len and Brian discuss in the interview, the struggle happens when dealers are unable to identify which digital efforts are influencing sales.
Now, dealers can use the VIN View Optimizer to look at their entire inventory – across all of their marketing channels – and clearly identify which cars are receiving too much, too little, or just the right amount of traffic. Suddenly, it’s no longer a mystery why some cars are moving, and some aren’t. Dealers can leverage this technology to understand which VINs they need to focus on, and which are receiving enough engagement. Armed with that knowledge, they can utilize LotLinx technology to build campaigns to directly promote those VINs that need more engagement to move.
Building off the VVO, LotLinx recently launched LotLinx TURN — a digital marketing platform that allows dealers to implement campaigns across multiple networks. With TURN, dealers can optimize and measure engagement for all of their online advertising in one central location. Furthermore, LotLinx TURN puts the pieces of the puzzle together by highlighting underserved cars and building customized campaigns to increase their visibility and engagement.
Click here to see the full interview.
Want to catch Brian and Len live? Sign up for the Automotive Engagement Conference – a seven-city national tour that will show dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT in their marketing investments. Learn more about the conference and register here: https://goo.gl/90xr5R.