At LotLinx, we’ve been focused on the importance of precision analytics and attribution for quite some time now. Understanding what marketing efforts are working and which are ineffective is the most efficient way to boost ROI and reduce wasted ad spend.
For too long, the automotive industry has lacked proper methods of tracking engagement, conversion, and more. Enter PCG’s Automotive Analytics & Attribution Summit (AAAS): an event that comes once a year to bring together industry leaders and advertising partners to determine the true influences that result in a sale. AAAS is focused on automotive online marketing, GA insights, marketing attribution to a sale, digital retailing, and advanced customer communications.
On November 17-19, 2019, join the LotLinx team in Palm Beach, Florida, where there will be active roundtable discussions covering topics including:
- Artificial intelligence
- Marketing automation
- Google Analytics insights
- Conversational eCommerce
- Marketing attribution to a sale
- Digital retailing
- Advanced customer communications
- …and more!
For this year’s conference, our friends over at PCG have expanded the content and exhibit hall to cover Digital Retailing. They’ve gathered the top companies to showcase their solutions as well as dealers who have transformed the retail sales process. That’s why we’re proud to participate in this year’s activities for the third consecutive year.
On Day #2, LotLinx Founding Chairman and CEO, Len Short will be discussing key industry trends, unit-cost drivers, and the powerful new mar-tech solutions built to combat them in his session, Retail Automotive: The Rise of the Machines.
Attendees will gain insights on:
- Why dealers are hitting the price button way too often and how to avoid it
- The real impact of price discounts on generating inventory exposure
- Shifting from the old method of “Price Elasticity of Demand” to the modern “Demand Elasticity of Price”
- How to flip the script on margin compression
If you haven’t registered for the event yet, there’s still time to sign up – and don’t forget to add Len’s session (Ponce De Leon III at 1:30 – 2:30pm) to your conference agenda.