Why are there spikes in my traffic delivery?
While we work to smooth out shopper delivery over the course of the month, spikes in demand are to be expected from time to time as our shopper targeting platform takes advantage of the opportunities or addresses month-to-date underdelivery.
Some examples where a dealer customer might see a spike in shopper activity include:
- Normal day of week and end of month shopping patterns. For example, according to Google Trends, Saturday is the most popular day to shop for a used car online.
- New car launches that get significant coverage online.These will drive Shopper interest across the LotLinx Shopper Targeting Platform.
- Dealer and/or OEM advertising and incentives, which are inherently designed to drive shopper interest.
- LotLinx recognizing an issue with month-to-date underdelivery, and thus focusing delivery on that dealer. Underdelivery issues could be a result of a feed or inventory issue, or simply a campaign that got off to a slower than usual start.