Say a VINtender goes to one of LotLinx’s integrated listing sites (LemonFree.com for example). If a make/model/geo search for a vehicle and two of your dealer customers’ cars appear in the search results, how do you decide which vehicle will be shown via Audience Targeting?
In the example you provided, the shopper would be cookied for both VINs. We cookie up to four VINs per search.The banner creative we use for Audience Targeting includes 4 vehicles rotating within the banner. So the shopper would be cookied for both VINs and would see both of those vehicles in the Audience Targeted creative. Cookies are good for 30 days.
As a reminder, our dealer customers only pay when we send unique shoppers to their VDP. So all of the Audience Targeting views provide good exposure for your VINs.