I read that most ad clicks today are from bots – is that true?
A 2014 Wall Street Journal article quoted an IAB study stating that one-third of web traffic is bot based. Remember, though, some of those bots are good bots like those from search engines. LotLinx technology works to identify and block bots so that you are only billed for human car shoppers.
For more detailed information on understanding bot traffic and what LotLinx does to protect you, download our white paper.