If LotLinx worked with its publishers to embed hyperlinks to my dealership site, my site would receive strong SEO benefits. Why won’t you do this?
One of the great benefits of partnering with LotLinx is being able to take advantage of our valued partnerships. That said, protecting our dealer customers, as well as our valued partnerships, is our utmost priority. Because of the sheer number of places your listings will appear on the web, embedding hyperlinks to dealer websites could put your site at serious risk for Google penalties, and we strive to make sure that is never the case.
Our goal is to make sure LotLinx Deeplinking drives targeted, highly relevant traffic to your website. We do not utilize the technology to drive SEO benefit, as it could be misinterpreted by search engines as spammy or harmful.