Does LotLinx Deeplinking™ hurt my SEO efforts?
LotLinx Deeplinking does not hurt your SEO efforts. Our technology forces users to go through a redirect (visible to search engine crawlers but not to the user), which we use for tracking purposes. This redirect prohibits “link juice” from being passed, which means your site is not at risk for Google penalties or other search engine penalties.
For more detailed information on understanding Deeplinking™ and SEO, please see our video.