Does LotLinx Deeplinking™ help my SEO? I’ve heard it may provide my site “link juice?”
As you probably know, SEO ranking algorithms by Google and others are constantly being updated with changing rules. We recently partnered with Be Found Online, a world class online strategy group, to analyze how Deeplinking™ affects SEO. They found that it complements, but doesn’t directly affect, your SEO.
LotLinx uses a variety of techniques to drive targeted traffic to your site. Our focus is to deliver low funnel, active shoppers to your VDPs. Search engines have access to your local listings, so they can in fact appear in search results through a variety of sources.
With how the LotLinx technology is currently setup, it does not provide “link juice” to local dealer websites. LotLinx utilizes a redirect for tracking purposes that prevents site “link juice” from being passed on. This same redirect process also protects you from spam detectors and other penalties.
LotLinx Deeplinking™ technology delivers low funnel, active shoppers (VINtenders) directly to your VDPs. It is not part of our business model to boost a website’s SEO efforts.
For more detailed information on understanding how Deeplinking™ complements, but doesn’t directly affect, your SEO, please see our video.