How do you determine where my cars will appear?
We seek to place your inventory using precision and efficiency. First, our Shopper Targeting platform will only display your vehicles when we have data that shows that a shopper has been actively searching for your make and model in your PMA. We call this “user declared” because the user explicitly selects these details. We then “Deeplink” that shopper directly to relevant VDP on your own website. The shopper gets the precise information they’re looking for when they’re looking for it.
Second, with LotLinx, you only pay when we send a unique shopper to your VDPs from an Affiliated site. You pay once for that shopper from that site, no matter how many times they visit the VDP within that month (… or how many different VDPs they visit that month.) That’s quite a contrast with most display networks, which charge you when your ad is served or per click no matter how relevant the viewer may be.