Why are the bounce rates from LotLinx higher than expected?
Bounce rates, the percentage of users who visit only a single page during their session, can be impacted by many things, such as site design, user satisfaction, and Google Analytics not accurately capturing engagement on a page. Sometimes a high bounce rate is an indication of a problem. Other times, it’s an indication of success. A person searching the web for a specific piece of information will be satisfied as soon as they find it. In the case of LotLinx-driven VDP views, shoppers are taken directly to the information they seek. Given that a typical shopper performs 84 searches before buying a vehicle, you can expect higher bounce rates for Deeplinked VDP visits in general.
Since there are many reasons why a user would leave a site without further navigation, b?ounce rate alone is not a good indicator of whether a page or traffic source is performing successfully. To learn more on the topic, we encourage you to download our video and white paper.