I already buy display ads. Why do I need LotLinx?
There are two answers to this question. First, our Shopper Targeting platform will only display your vehicles when we have data that shows that a shopper has been actively searching for your make and model, and has been doing that searching in your PMA. We call this “user declared” because the user explicitly selects the make, model and location he or she is looking to buy. We then “Deeplink” that shopper directly to relevant VDPs on your own website.
Second, with LotLinx, you only pay when we send a unique shopper to your VDPs. That’s quite a contrast with most display networks, which charge you when your ad is served.