Super Bowl, super sales rush. While the Super Bowl is the biggest event of the year for football fans, it’s also a pretty big deal for the automotive industry. This year, the ads we’ll see on the big day will…
What do micro-moments mean for dealers? Smartphones are becoming an increasingly integral part of the consumer shopping process, and that includes car shopping. Consumers’ mobile devices are always with them. Which means they can research brands, compare prices, and more,…
The undeniable power of hyper-targeted ads. Technology is consistently providing retailers of all kinds with more effective ways to communicate with those most likely to be in the market for what they have to offer. As this recent article from…
The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying power. That kind of money can buy a lot of cars. As with any target market, a thorough understanding…
Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…
