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Posts Tagged: Shopper Targeting

  • Home
  • Posts Tag: Shopper Targeting

LotLinx Blog

Car ads during the big game will generate a flood of shoppers. Will they be...

Super Bowl, super sales rush. While the Super Bowl is the biggest event of the year for football fans, it’s also a pretty big deal for the automotive industry. This year, the ads we’ll see on the big day will…

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LotLinx Blog

Mobile devices go everywhere shoppers do. Make sure you’re right there with...

What do micro-moments mean for dealers? Smartphones are becoming an increasingly integral part of the consumer shopping process, and that includes car shopping. Consumers’ mobile devices are always with them. Which means they can research brands, compare prices, and more,…

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LotLinx Blog

Bring the product to the consumer, instead of the other way around.

The undeniable power of hyper-targeted ads. Technology is consistently providing retailers of all kinds with more effective ways to communicate with those most likely to be in the market for what they have to offer. As this recent article from…

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LotLinx Blog

When you’re marketing to Millennials, promotions can be powerful.

The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying power. That kind of money can buy a lot of cars. As with any target market, a thorough understanding…

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LotLinx Blog

How To Reach The Online Car Shoppers Your Competition Can’t

Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…

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