In: people based marketing

Reduce Wasted Ad Spend
Follow the Customer, Get the Sale – How To Reduce Wasted Ad Spend
June 24, 2016

You’ve no doubt heard the old chestnut, “I know half of the money I’m spending on advertising is wasted. I just…

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People-based marketing
Let’s Discuss: People-Based Marketing
April 19, 2016

Often we as advertisers can find ourselves marketing to what we are guessing is our audience, instead of knowing for sure….

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