At LotLinx, we’ve long been focused on the importance of precision analytics and attribution. Understanding what’s working, and what’s ineffective, is the surest path to boosting ROI and whittling down the epic proportions of wasted ad spend. But for too…
Marketers these days all have access to PLENTY of data. And that’s putting it mildly. The challenge no longer lies in finding data, but rather, finding actionable information that can lead to informed decisions that boost ROI and increase the…
Determining which online and offline marketing sources are actually generating sales is difficult, to say the least. Add to that the fact that most dealers don’t have their Google Analytics properly configured, and that clear understanding can seem downright unattainable….
“When 40% of a dealer’s inventory does not have enough VDP views to trigger a sale, it is clear that new channels of advertising must be added.” – Brian Pasch, CEO of PCG Companies While many dealers may feel their…
