In: online car shoppers

Automotive Digital Marketing
What consumers want to hear – and how they want to hear it – may be very different from what you think.
September 26, 2016

It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what…

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When you’re marketing to Millennials, promotions can be powerful.
September 21, 2016

The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying…

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Voice Search and SEO
People are now speaking their searches. And that could mean big changes for your SEO strategies.
September 7, 2016

The internet continues to transform how we do – well, pretty much everything. And, it’s impacting more of us than ever…

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The New Auto Buying Process
Car shoppers are spending more time online, creating new opportunities to connect with them.
September 2, 2016

Today’s car shopper no longer relies on dealership visits to gather the information they need. Now, potential buyers spend much less…

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Online Car Shoppers
Think you know your potential customers? Trust, transparency, and value are a lot more important than glamorous pics and fancy extras.
August 29, 2016

Every effective marketing effort begins with a deep understanding of your target market. If you don’t know what they want, and…

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Dealer Digital Marketing
As ad spending stays steady, dealerships are continuing the shift to digital.
August 26, 2016

When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight…

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Online Car Shopper
Consumers can be lazy. And that might be a good thing.
August 1, 2016

It’s human nature. When we leave work for the day, we’re ready for a break. And that means we tend to…

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Labor Day Car Shoppers
It’s time to make room for the 2017s, and make plenty of money at the same time.
July 8, 2016

Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around…

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Advertising on Facebook
Dealers Can Use Facebook Advertising to Reach the Car Shoppers Who Prefer Digital
June 3, 2016

A recent study has found that 68% of car buyers found their vehicle on social media – these are the shoppers…

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How Micro-Moments Can Help Dealers Become Better Advertisers
June 1, 2016

For most of the past decade, advertising has generally involved targeting consumers with ad placement. It’s pretty typical for dealers considering…

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