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Posts Tagged: Online Car Shoppers

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  • Posts Tag: Online Car Shoppers

LotLinx Blog

The biggest retailer is moving into auto sales. Is the industry about to...

Car shopping, Amazon style. They started selling books, then moved on to selling pretty much everything else. So it shouldn’t  come as much of a surprise that now Amazon is moving into the auto industry. As Driving Sales explains, Amazon’s…

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LotLinx Blog

The Busiest Shopping Days of the Year Are All in the next Two Months

Black Friday looks bright. Dealers anticipate it all year long, and with good reason. Black Friday is always one of the busiest shopping days on the calendar. And, according to ShopperTrak, this year, it’s expected to top the list. In…

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LotLinx Blog

DealerSocket’s new report is full of insights that will inform decisions...

What do car shoppers really think about the buying process? How do they feel about dealership financing? And how many of them would prefer to conduct the entire car-buying process online? A new report from DealerSocket answers these questions, and…

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LotLinx Blog

Today, the moment that makes the sale is happening before the customer even...

Every experienced auto salesperson knows, the success or collapse of a sale typically comes down to a single moment. And, as this article from AutoRemarketing explains, today that moment usually happens online. Thanks to the internet, car shoppers now come…

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LotLinx Blog

What consumers want to hear – and how they want to hear it – may be very...

It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what consumers really want from marketers. Relying on your instinct or assumptions can be a dead end. More often than…

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LotLinx Blog

When you’re marketing to Millennials, promotions can be powerful.

The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying power. That kind of money can buy a lot of cars. As with any target market, a thorough understanding…

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LotLinx Blog

Think you know your potential customers? Trust, transparency, and value are a...

Every effective marketing effort begins with a deep understanding of your target market. If you don’t know what they want, and don’t want, or what motivates them, your communication can’t break through the noise and spur them to action. A…

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LotLinx Blog

As ad spending stays steady, dealerships are continuing the shift to digital.

When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight Magazine explains, overall automotive advertising budgets are expected to hold steady this year, but dealerships will spend a hefty…

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LotLinx Blog

It’s time to make room for the 2017s, and make plenty of money at the same...

Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around the corner, and, as this MarketWatch article explains, bargain hunters are getting ready to head to their computers in…

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LotLinx Blog

Dealers Can Use Facebook Advertising to Reach the Car Shoppers Who Prefer...

A recent study has found that 68% of car buyers found their vehicle on social media – these are the shoppers who prefer a more digital path to purchase, and they engage better with dealers online than in the showroom….

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