LotLinx is unique. In fact, there’s nothing else like it. Which means we spend a lot of time developing effective ways to explain what we do, how we do it, and the impact it can have on sales. But, while…
Here’s something Twitter might not tweet about: eMarketer has significantly downgraded its projections for Twitter, stemming from the social media company’s nearly stagnant Q2 growth. The forecast includes an addition of just 3.6 million Twitter users by 2020, instead of…
The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying power. That kind of money can buy a lot of cars. As with any target market, a thorough understanding…
Regular attendance at industry conferences – like Digital Dealer 21 – is an effective way to stay on top of the innovations, technologies, and strategies that can help you fuel sales, improve ROI, and grow business. This year’s Digital Dealer 21,…
Google’s latest changes to its search results pages – removing right rail ads while increasing the number of paid ads above organic results – are having a significant impact on dealers’ marketing efforts. As this article from Automotive News explains,…
Millennials aren’t big on car ownership. They tend to prefer carsharing, ridesharing, and public transit. But Generation Z is coming up right behind them, and they have a decidedly different outlook on getting behind their own wheels. As this Autoblog…
While it may feel like you just pulled the flip-flops out of the closet, Labor Day is already fast approaching. And with it comes the height of the summer spending season. Facebook can be a great tool to help you…
A recent study has found that 68% of car buyers found their vehicle on social media – these are the shoppers who prefer a more digital path to purchase, and they engage better with dealers online than in the showroom….
For most of the past decade, advertising has generally involved targeting consumers with ad placement. It’s pretty typical for dealers considering an ad campaign to have their first question be, “Where are my ads going to appear?” Following Google’s discovery…
Each week, the AutoSuccess Podcast invites automotive industry leaders to present ideas, tips, and strategies for sales success via podcast. This week, Thomas Williams sat down with LotLinx founder and Executive Chairman, Len Short, to discuss the changing face of…
