In: eMarketer

Deeplinking for Facebook
As growth slows for Twitter, smart marketers are looking to spread their social media efforts around.
October 4, 2016

Here’s something Twitter might not tweet about: eMarketer has significantly downgraded its projections for Twitter, stemming from the social media company’s…

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Dealer Digital Strategy
The shift to digital is a global dynamic. And it won’t be slowing down any time soon.
September 30, 2016

The transition to digital marketing is clearly a worldwide phenomenon. As it expands across borders, time zones, and continents, it’s only…

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Automotive Digital Marketing
What consumers want to hear – and how they want to hear it – may be very different from what you think.
September 26, 2016

It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what…

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Millennials
When you’re marketing to Millennials, promotions can be powerful.
September 21, 2016

The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying…

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Ad Blockers Automotive Digital Advertising
Is anyone actually seeing your online advertising?
August 25, 2016

As digital advertising becomes increasingly effective, print advertising looks more and more antiquated. Marketers are shifting more of their budgets online,…

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