In: Digital Marketing ROI

David Metter predicts year of attribution
As the shift toward more sophisticated digital marketing gathers steam, so does the importance of accurate, thorough attribution.
September 14, 2016

AutoHook President David Metter knows automotive. So, when his latest blog post predicts 2017 is going to be “THE YEAR OF…

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Digital Dealer 21 LotLinx
What was everyone talking about at this year’s Digital Dealer? Service, ROI, and much more.
August 22, 2016

This year’s Digital Dealer 21 was filled with the industry’s biggest influencers. At the top of that list was Kevin Frye,…

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Morgan Auto Group LotLinx
Marketing budgets are moving to digital, and new technology is making the switch worthwhile.
August 19, 2016

Digital advertising budgets have grown year over year, and automotive advertising is certainly no exception. As this article from Adexchanger explains,…

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ROI in automotive marketing
Could staying on top of your analytics lead to making more of your marketing spend?
August 15, 2016

When it comes to most dealers’ lists of “things I love to do at work,” checking analytics is probably pretty far…

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Digital Marketing ROI
Proving digital marketing ROI can be challenging. The right analytics tools make it simpler.
August 4, 2016

As the recently published 2016 State of Automotive Marketing report from 9clouds explains, the biggest digital marketing challenge that dealers face…

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