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Posts Tagged: Automotive Digital Marketing

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  • Posts Tag: Automotive Digital Marketing

LotLinx Blog

What consumers want to hear – and how they want to hear it – may be very...

It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what consumers really want from marketers. Relying on your instinct or assumptions can be a dead end. More often than…

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LotLinx Blog

Google Maps is undergoing a major transformation. Here’s why you should care,...

Google releases updates constantly – and with good reason. They’re on a seemingly endless quest to optimize the user experience. We’ve frequently discussed the ongoing changes to Google’s paid search. While those modifications may improve the user experience, they’re not…

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LotLinx Blog

As the shift toward more sophisticated digital marketing gathers steam, so does...

AutoHook President David Metter knows automotive. So, when his latest blog post predicts 2017 is going to be “THE YEAR OF ATTRIBUTION,” automotive marketers listen. As David explains, automotive marketers are finally waking up to the critical importance of attribution…

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LotLinx Blog

As ad spending stays steady, dealerships are continuing the shift to digital.

When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight Magazine explains, overall automotive advertising budgets are expected to hold steady this year, but dealerships will spend a hefty…

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LotLinx Blog

LotLinx Founder, Len Short talks about Facebook vs Google

Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place is tight between the two. It seems neither company is comfortable being second-best, which ends up being beneficial to…

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LotLinx Blog

How Facebook Is Outperforming Google In Display Ad Revenues

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that…

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LotLinx Blog

Why The Hottest Topic At Digital Dealer Northeast Was Facebook

“Dealers were overwhelmingly asking about best practices for Facebook, and trying to get a grasp on whether they can handle the workload themselves or work with a technology partner. Seemed to me that most dealers wanted to capitalize early on…

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LotLinx Blog

Back by popular demand! Webinar: How Dealers Can Cut CPCs While Driving Higher...

Last week, we hosted a LotLinx for Facebook webinar teaching dealers how to cut their CPCs while also improving the quality of the traffic being driven to their VDPs. The response we saw made it overwhelmingly clear that dealers are…

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LotLinx Blog

What The Latest AdWords Changes Mean For Dealers

Unless you’ve been living under a rock for the past few months, you’ve probably noticed that there are no more ads served on the right-rail of Google’s search results. Digital Dealer posted a great article this week explaining what the…

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LotLinx Blog

How To Reach The Online Car Shoppers Your Competition Can’t

Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…

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