In: Automotive Digital Marketing

Automotive Digital Marketing
What consumers want to hear – and how they want to hear it – may be very different from what you think.
September 26, 2016

It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what…

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Google Maps Changes
Google Maps is undergoing a major transformation. Here’s why you should care, and how you can make the evolution work to your advantage.
September 19, 2016

Google releases updates constantly – and with good reason. They’re on a seemingly endless quest to optimize the user experience. We’ve…

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David Metter predicts year of attribution
As the shift toward more sophisticated digital marketing gathers steam, so does the importance of accurate, thorough attribution.
September 14, 2016

AutoHook President David Metter knows automotive. So, when his latest blog post predicts 2017 is going to be “THE YEAR OF…

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LotLinx Case Study Drivers Village
For New York’s automotive megacenter, boosting VDP views has been transformative.
September 13, 2016

Few things make us happier than learning how LotLinx is boosting sales for one of our valued clients. The latest addition…

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Dealer Digital Marketing
As ad spending stays steady, dealerships are continuing the shift to digital.
August 26, 2016

When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight…

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Len Short Talks Facebook vs Google
LotLinx Founder, Len Short talks about Facebook vs Google
May 13, 2016

Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place…

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Facebook vs Google
How Facebook Is Outperforming Google In Display Ad Revenues
May 11, 2016

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure…

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Digital Dealer Northeast Facebook
Why The Hottest Topic At Digital Dealer Northeast Was Facebook
May 10, 2016

“Dealers were overwhelmingly asking about best practices for Facebook, and trying to get a grasp on whether they can handle the…

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Facebook Webinar
Back by popular demand! Webinar: How Dealers Can Cut CPCs While Driving Higher Quality Traffic To Their VDPs.
May 9, 2016

Last week, we hosted a LotLinx for Facebook webinar teaching dealers how to cut their CPCs while also improving the quality…

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AdWords Changes
What The Latest AdWords Changes Mean For Dealers
May 6, 2016

Unless you’ve been living under a rock for the past few months, you’ve probably noticed that there are no more ads…

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