Super Bowl, super sales rush. While the Super Bowl is the biggest event of the year for football fans, it’s also a pretty big deal for the automotive industry. This year, the ads we’ll see on the big day will…
We’ve just wrapped up the second webinar in our Power to the Dealer series, and everyone who attended considered it time very well spent. If you weren’t able to attend, you can catch the recorded version here. The August 25th…
This year’s Digital Dealer 21 was filled with the industry’s biggest influencers. At the top of that list was Kevin Frye, internet auto sales pioneer and eCommerce director for the Jeff Wyler Automotive Family. Kevin thoroughly recapped the event on…
Before the internet, TV was the dealer’s best friend. Today, dealers are finding targeted online advertising is equally effective. And social media is advancing quickly. As new and more effective channels mature, it’s not surprising that older, less impactful channels…
Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around the corner, and, as this MarketWatch article explains, bargain hunters are getting ready to head to their computers in…
