Lotlinx Case Study | Wilson Auto Group

LOTLINX CASE HISTORY

Dealer: Wilson Auto Group

Location: Mississippi and Tennessee

Customer: Doug Wilson, President & CEO

Start date: Spring 2015

Background

“The more VDP views you get on a car,
the more likely you are to sell that car.”

Background

Wilson Auto Group Results with LotLinx

– Wilson Premier Hyundai, November 2015 –

New Visitors to Website: +79%

Amount Invested:

$858

Unique Shoppers:

216

VDP
Views:

264

Background

“LotLinx is helping drive shoppers to my website, not just visitors. A visitor may be looking at the homepage or about us or maybe service or parts or whatever. But a shopper is looking at a specific VDP page.”

Key advantages

Car-grid

Greater exposure of actual cars in the inventory

VDPs

More VDP views

shopper

Ability to attract shoppers to the site, not just visitors

Background

“In my opinion, the use of third-party sites is going to continue to decrease because none of those sites really have what consumers are interested in.”

The Bottom Line for Doug – November 2015

93%
VELOCITY
INCREASE
$10,296
SAVED ON INVENTORY HOLDING COSTS

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