Lotlinx Case Study | Max Madsen Mitsubishi Aurora

LOTLINX CASE HISTORY

Dealer: Max Madsen Mitsubishi Aurora

Location: Aurora and Downers Grove, IL

Customer: Todd Cahan, Managing Partner

Start date: November, 2015

Background

“I can see the traffic through Google Analytics that LotLinx is driving to my website, and when I increased my spend with them, it was pretty noteworthy.”

Todd Cahan results with LotLinx – November, 2015

Sales Velocity Increase: 100%

122

Vehicles Sold Aug-Oct 2015

$13,050

Saved on Inventory Holding Costs

939

VDP Views at $3.20 cost per view

Background

“I can target what I need to target, but I leave the rest up to LotLinx, and they’re effective in getting me the results.”

Key advantages

increased sales velocity

Increased number of shoppers to VDP pages

lower-rate

Lower bounce rate than other references to the site

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Reduction in Inventory Holding Costs

Background

“Basically, they’ve figured out how to target market-specific vehicles to specific shoppers, and they’re doing it effectively.”

The bottom line for Todd

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Increased exposure to new customers

targeting

Effective targeting of customers

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Improved shopper experience

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