LotLinx Case Study | Pendragon North America

LOTLINX CASE HISTORY

Dealer: Pendragon North America

Location: Multiple Jaguar Land Rover Aston Martin dealerships in Southern California

Customer: Valerie Valenzuela, Marketing Director

Start date: Fall, 2014

Background

“We found that traffic on our dealership website converted more, and the leads that resulted were of much higher quality. So we put LotLinx into place.“

Background

Results for Jaguar Land Rover Aston Martin Newport Beach

December, 2015

Amount Invested

$3,998

Models Visited

712

VDP views

1,535

Background

“We needed something that could deliver immediate results for our used cars.”

Key advantages

Significantly enhanced sales velocity for both used and new cars

Advantageous pricing, very positive ROI

Greater insight resulting from LotLinx web metrics

Background

“Any kind of new technology that comes along, definitely we’re looking into it, and LotLinx has really been something that surprised us all.”

The Bottom Line for Jaguar Land Rover Aston Martin Newport Beach
December 2015

217%

SALES VELOCITY INCREASE

$2.60

PER
VDP VIEW

61

SAVED DAYS
ON LOT

Learn how LOTLINX WORKS

POWER TO YOUR DEALERSHIP

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