Lotlinx Case Study | Modern Automotive

LOTLINX CASE HISTORY

 

Dealer: Modern Automotive

Location: Dealerships throughout North Carolina

Customer: Jamie Tilley, eCommerce Director

Start date: Early 2015

Background

“We didn’t want to go the traditional route of just adding a bunch of third-party lead providers. So we started researching and came across LotLinx and signed up.”

Background

Modern Auto Results with LotLinx

– Modern Nissan, December 2015 –

Velocity Increase: 103%

Amount Invested:

$4,847

Unique Shoppers:

1,215

VDP
Views:

1,529

Background

“It’s driven up our Google Analytics, our unique visits and so forth. That’s why we’ve started adding LotLinx to some of our other stores as well.”

Key advantages

Funnel

Driving more low-funnel traffic directly to the Modern website

Target

Enhanced ability to promote specific cars

GA-icon

Strong support for GA goals set up and tracking

Background

“Our used car inventory turn has gone up from 12 to over 15 turns a year. So we know that having LotLinx has really helped us.”

The Bottom Line for Jamie

– Modern Nissan, December 2015 –

438
VEHICLES
SOLD
$3.17
COST PER
VDP VIEW
$36,324
SAVED ON INVENTORY HOLDING COSTS

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