LotLinx Case Study | Lexus of Concord

LOTLINX CASE HISTORY

Dealer: Lexus of Concord

Location: Concord, CA

Customer: Ray Tomeh, Digital Sales & Marketing Director

Start date: February, 2015

Background

“LotLinx came along and said, ‘We’re not going to get the names of customers and sell them to multiple dealers. You’re going to own that customer’.”

Background

Lexus of Concord’s results with LotLinx (May, 2015)

$6,783

Investors

1,787

Unique Shoppers

1.35

VDP Views

Only $3.91 Cost Per Shopper

Background

“You can have the most beautiful website in the world. But if nobody knows you or cares about what you have, then you cannot bring people to visit your site.”

 Key advantages

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VDP views with LotLinx compared to other SEM tactics

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of LotLinx visitors were qualified shoppers versus just 33% of those who arrived via SEM

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lower cost per VDP view through LotLinx versus cost through SEM

Background

“We had a record total car count of new and used last month. We are on pace to shatter that record this month.”

The bottom line for Ray (May, 2015)

48%

velocity increase on new

52%

velocity increase on used

18%

lift in close rate

441

saved days on lot (DOL)

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