LotLinx Case Study | Driver’s Village

LOTLINX CASE HISTORY

Dealer: Driver’s Village

Location: Cicero, NY

Customer: Firas Makhlouf, Chief Information Officer

Start date: Early 2015

Background

“When LotLinx sends a shopper to me, I know that person is in the lower part of that funnel. He’s 7 to 10 days away from buying.”

Driver’s Village results with LotLinx

April 2016

Amount Invested- $4008

Unique Shoppers 1152

VDP Views- 1379

Background

“The results are measurable. The traffic that comes to my site is traffic we own. I can do with it as I please.”

Key advantages

low-funnel

Low funnel shoppers delivered directly to the dealership’s website

faster

Significantly faster sales velocity rates

insight

Increased insight into digital spend as a result of LotLinx analytics

Background

“The LotLinx model is really profitable for us because now we have the shopper right where we want him.”

The bottom line for Firas

April, 2016

67% Sales Velocity Increase

$2.90 per VDP View

$20754 1-month Holding Cost Savings

Learn how LOTLINX WORKS

POWER TO YOUR DEALERSHIP

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