LotLinx Case Study | Casey Jenkins Ford Lincoln

LOTLINX CASE HISTORY

Dealer: Jenkins and Wynne Ford Lincoln

Location: Clarksville, TN

Customer: Casey Jenkins, Director of Internet Marketing

Start date: November, 2015

Background

“We started trying out LotLinx on our pre-owned inventory, and just in September, we moved our inventory of pre-owned vehicles 172% faster.”

Background

Casey Jenkins results with LotLinx – November, 2015

Saved $13,410 on Inventory Holding Costs

335

Goal Conversions Generated by LotLinx

128

Vehicles sold at $23.41 per sale

1,005

VDP views at $2.93 cost per view

Background

“I started researching LotLinx. I researched it for quite some time before I decided to jump feet first. But I believe in the vision of LotLinx.”

Key advantages

increased sales velocity

Increased pre-owned sales velocity

eliminate

Eliminated third-party automotive search sites from the budget

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Significant reduction in inventory holding costs

Background

“I know that once we can start building the relationship here, then 92% of the time they’re going to stay here for the rest of their lives and buy here.”

The bottom line for Casey

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Increased exposure to new customers

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Convenient and personal shopping experience

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Delivering results

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